How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io

How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io written by John Jantsch read more at Duct Tape Marketing

Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io and ChatRank.ai, to break down the evolving relationship between AI, public relations, and SEO. Jon shares how AI is shifting the landscape for marketers, agencies, and entrepreneurs, moving effective outreach away from […]

How to Stay Visible in the AI Search Era written by John Jantsch read more at Duct Tape Marketing

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Episode Summary

In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors.

Search engine optimization (SEO) is no longer about simply ranking for keywords. As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility—your brand’s presence across the entire digital ecosystem, from featured snippets and branded SERPs, to Google Business profiles and authoritative content that aligns with E-E-A-T principles. In a world where AI overviews often replace the need to click through to your website, your strategy must evolve beyond keywords and clicks.

Key Takeaways

• SEO is now about search visibility, not just rankings—brands must appear in multiple places where answers are delivered.

• AI search and zero click searches mean that most Google users get what they need without clicking; visibility across multiple platforms is critical.

• Google is now an answer engine, not just a search engine—your content should be structured to serve direct answers.

• The rise of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a signal that content trust signals matter more than ever.

• Create structured content like FAQ sections, TLDR summaries, and hub pages to increase your chances of being featured in AI answers and featured snippets.

• Local SEO still matters—optimize your Google Business profile regularly as a publishing platform for increased exposure.

• Refreshing old content boosts content freshness signals that can improve your visibility in the knowledge graph and elsewhere.

• Focus on content strategy that prioritizes quality, experienc